Why Do People Hate Wal-Mart but not Ikea?
Kevin Brancato at Always Low Prices presents evidence that more people hate Wal-Mart than Ikea:
I decided to assemble a post about the lack of IKEA-hatred. Before we get started, let's look at the magnitude of the hatred. Right now, "I hate IKEA" turns up 766 Google hits, while "I hate Wal-Mart" turns up 7000, and "I hate Walmart" brings up 4000. That's 11,000 to 766, or 14 to 1 more hatred for Wal-Mart than IKEA (from English writers; I haven't tried Spanish, German, Swedish, or any other language). So IKEA-hatred is dwarfed by Wal-Mart hatred. Why?He offers other reasons as well, but that one seems pretty good to me.
... It seems to me the primary reason is that IKEA's footprint in the US is small -- only 24 stores! Really (see map)! But they're in California, Chicago, Seattle, Houston, Dallas, and the Northeast bringing a European simplicity, exclusivity, and style to the "coastal elites" and other cosmopolitan types -- a combination of low-cost and internationalism not available in the rural, so-called red-states. In contrast, Wal-Mart is perceived by those self-same people as bringing "hick" values -- and garbage goods -- to big-cities.