Kidsbeer: "Even kids cannot stand life unless they have a drink"
I don't know whether I'm amused or put off by the product and its marketing.
The drink started out as Guarana, a cola beverage that used to be sold at the Shitamachi-ya restaurant in Fukuoka, run by 39-year-old Yuichi Asaba.
Asaba renamed the sweet carbonated drink Kidsbeer, a move that made it an instant hit.
The Kidsbeer label captures a nostalgic mood as it was modeled after classic beer labels.
"Even kids cannot stand life unless they have a drink," reads the product's advertising slogan.