Economics and the mid-life crisis have much in common: Both dwell on foregone opportunities

C'est la vie; c'est la guerre; c'est la pomme de terre . . . . . . . . . . . . . email: jpalmer at uwo dot ca

. . . . . . . . . . .Richard Posner should be awarded the next Nobel Prize in Economics . . . . . . . . . . . .

Sunday, October 02, 2005

Kidsbeer: "Even kids cannot stand life unless they have a drink"

There is a growing market in Japan for Kidsbeer, a no-alcohol, frothy, foaming carbonated beverage sold in brown bottles targeting children. [thanks to MPP for the link].

The drink started out as Guarana, a cola beverage that used to be sold at the Shitamachi-ya restaurant in Fukuoka, run by 39-year-old Yuichi Asaba.

Asaba renamed the sweet carbonated drink Kidsbeer, a move that made it an instant hit.

The Kidsbeer label captures a nostalgic mood as it was modeled after classic beer labels.

"Even kids cannot stand life unless they have a drink," reads the product's advertising slogan.

I don't know whether I'm amused or put off by the product and its marketing.
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