Entrepreneurial Market "Penetration"

From Adlolaya [courtesy of MA and BenS]:

This week's Jewish Chronicle reports on some.... latex, er, prophylactics distributed on campus by the Australasian Union of Jewish Students. The said items are blue and white and bear Magen Davids, though it isn't clear where they are positioned on them. They bear these slogans:

Israel --- you'll never forget your first time

Israel --- it's still safe to come

Israel --- standing tall and firm

Well, it's a novel approach to tourism promotion and political PR.

... The [Jewish Chronicle] headline is "Australian Jewish Students Prepare to Be Firm on Israel".
Hmmmm. Others might think it was a bit of a limp joke....